Wednesday, December 25, 2019
Childhood Obesity Essay - 1712 Words
Childhood obesity is an important issue because of the staggering proportions that this disease has reached in the past few years. Certain genetic factors paired with changing lifestyles and culture has produced kids (and adults) who are generally not as healthy as people were just a few decades ago. Widespread obesity has been the extreme result of these changes. I chose this topic because I have worked with children all of my life. I plan to continue my work with children in the future, possibly in an academic administration setting. Because schools are seen as an important player in the battle with childhood obesity, it is important that educators are aware of the health risks and that they learn what they can doâ⬠¦show more contentâ⬠¦The most extreme cases were found among Mexican-Americans and African-Americans. (Ogden.) Class 3 obesity is defined as having a body mass index (BMI) equal to or greater than 40 and is also known as morbid obesity. It is most prevalent among African- American women and is also more common among short adults. (Freedman). Three-quarters of adults with Class 3 obesity have another health problem associated with being overweight, such as type 2 diabetes or high blood pressure (Freedman). There are three times as many Class 3 obese people in 2000 as there were in 1990 (Freedman). The debate concerning the cause for obesity has been going on for decades. Thus far there has been no consensus on the main cause, but experts agree that it is probably a combination of factors, both scientific/genetic and cultural/environmental. Recent research has begun to explain many of the scientific causes for childhood obesity. Scientists are learning more about genetics, nutrition and how our bodies work to better understand what is causing this problem. Understanding nutrition is one way to understand the causes of obesity. Simple carbohydrates have what is called a high ââ¬Å"glycemic index.â⬠To digest simple carbohydrates the body must produce large amounts of insulin, lowering blood sugar and making people ââ¬Å"feelâ⬠hungry. Complex carbohydrates have low glycemic indexes and do not require as much insulin to digest soShow MoreRelatedChildhood Obesity : A Obesity1247 Words à |à 5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreThe Prevalence Of Childhood Obesity1678 Words à |à 7 PagesThe prevalence of childhood obesity has remained a serious matter in the United States over the years despite its recent decline (Centers for Disease Control and Prevention, 2015). Children who are obese can experience the same devastating health effects as adults who are obese ââ¬â cardiovascular issues, diabetes, breathing problems, and so forth. In addition, children who are obese are more than likely to become obese as adults, therefore the development of a health fair that would highlight increasedRead MoreThe Effects Of Obesity On Childhood Obesity Essay1953 Words à |à 8 Pagesfind out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. Childhood obesity is a serious medical condition which considers a child to be obese if their Body Mass Index (BMI) is at or above the 95th percentile for children and teens of the same age and sex. (Rendall., Weden, Lau, Brownell, Nazarov Fernandes, 2014). Obesity is on a rise in the Unites States and all over the worldRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words à |à 7 PagesFight to End Obesity Childhood obesity has increased drastically over the past years and has become a health risk to children. In fact, childhood obesity has doubled in numbers in the past thirty years (Childhood Obesity Facts). Obesity occurs when an individual becomes overweight and can be diagnosed by using the body mass index or BMI scale. Obesity causes many diseases in children which cannot be cured without a doctor, in result, childhood obesity drives high health care costs. The existenceRead MoreEssay on Childhood Obesity1599 Words à |à 7 PagesChildhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, ââ¬Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Statusâ⬠is a study that was conducted by Alison KalinowskiRead MoreChildhood Obesity and Its Effect1260 Words à |à 6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may even have a negative effect on cognitive developmentRead MoreChildhood Obesity : The Adolescent Essay3626 Words à |à 15 PagesChildhood Obesity: The Adolescent The Finale Paper Presented to: GEN499: General Education Capstone Instructor: Robert Bass Ashford University By: Ranita Wallace March 27, 2015 Childhood Obesity: The Adolescent Obesity is a growing health problem. Obesity is when individuals are overweight, it causes health problems and is a threat to their lives. Usually obesity is a result from over eating and lack of exercise. Obesity is the cause of many health problems such as diabetesRead MoreChildhood Obesity Essay976 Words à |à 4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a childââ¬â¢s readiness for learning and education. This can be correlated with studies finding ââ¬Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteemâ⬠Read MoreChildhood Obesity : Obesity And Obesity1505 Words à |à 7 PagesChildhood Obesity Introduction Childhood Obesity has become more critical public health issue worldwide. However, obesity ratio varies from country to country. In addition, up to a quarter of Australian children are suffering from childhood obesity and obese children are at higher risk to become obese adult. For this reason, childââ¬â¢s weight always matters because it can impact on their health in future. There may be many reasons which affect childhood obesity including sedentary life style, lack ofRead MoreObesity : Childhood Obesity And Obesity955 Words à |à 4 Pageswhere the life expectancy of todayââ¬â¢s generation is being threatened. Prevention of overweight and obesity is imperative. Parents, especially mothers play a major role in preventing overweight and obesity among the children. Their knowledge of nutrition, food selection and family meal structure has major impact on their childrenââ¬â¢s food habit. The preschool age is crucial for the children to learn and develop their lifelong hab its. Education starts from home, where parents are the primary source
Tuesday, December 17, 2019
Frederick Douglass s Narrative Of The Life Of Fredrick...
Slavery on a plantation was drastically different from slavery in the city. Frederick Douglass the author of Narrative of the Life of Fredrick Douglass was born and raised on the plantation as a slave. From his early years Douglass experienced life as a slave on a plantation. He was soon relocated to Maryland at the age of seven to the slave ownerââ¬â¢s brother Mr. Auld. Douglass is moved back and forth from the plantation to the city. The areas of food, treatment and punishment, and clothing were contrasting between plantation and city. His narrative reveals the complexity of slavery in the 1800s, and highlights the contrasts between his life in the city and plantation. Frederick Douglass describes in his book Narrative of the Life of Fredrick Douglass how food plays an important role as a slave living on a plantation. We were not regularly allowance. Our food was coarse corn meal boiled. This was called mush. It was put in a large wooden tray or trough, and set down upon the gr ound. The children were then called, like so many pigs, and like so many pigs they would come and devour the mush; some with oyster-shells, others with pieces of shingles, some with naked hands, and none with spoons. He that ate fastest got most; he that was strongest secured the best place; and few left the trough satisfied (Douglas 16) Douglass compares the feeding of slaves to the feeding of animals. The slave owners put food in a trough and the slaves would eat from the trough withShow MoreRelatedThe Life Of Frederick Douglass s Narrative Of The Life Of Fredrick Douglass967 Words à |à 4 Pagesslaves in the United States many slaves like Fredrick Douglass had to escape to fight for freedom to become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave as narrated in ââ¬Å"Narrative of the life of Fredrick Douglass.â⬠Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. Born into slavery with no record or ââ¬Å"accurate knowledge of age.â⬠(Douglass) He was the son of Harriet Bailey, who wasRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass1281 Words à |à 6 PagesFredrick Douglass Outcomes of Sentimentalism In the ââ¬Å"Narrative of the life of Fredrick Douglass, An American Slave, Written by Himself, written in the month of August 1841, demonstrates the double purpose of the work as both a personal account and a public argument. Douglass introduces the reader to his own circumstances such as grief, sorrow and emptiness in his birthplace and the fact that he does not know his own age. He then generalizes from his own experience, by explaining that almost no slavesRead MoreThe Life Of Frederick Douglass s The Narrative Of The Life Of Fredrick Douglass 983 Words à |à 4 Pagesin the United States many slaves like Fredrick Douglass had to escape to fight for freedom. To become abolitionists. To expose the terror and cruelties that he faced from his owners and overseers as a slave wrote in the ââ¬Å"Narrative of the life of Fredrick Douglass.â⬠ââ¬â¹Being a slave was difficult from the beginning. In the case of Fredrick Douglass he was a product of unwanted love. He was born into slavery with no record or ââ¬Å"accurate knowledge of age.â⬠(Douglass) He was the son of Harriet Bailey, whoRead MoreFrederick Douglass s Narrative Of The Life Of Fredrick Douglass, An American Slave1434 Words à |à 6 PagesAs the most famous abolitionist African American leader, Fredrick Douglass is a political, historical, and literary figure whose words still reverberate the true meaning of freedom and political, economic, and social equality for all. Born a slave, Douglass was able to recount his story to a pre-Civil War American public, which had a tremendous effect on the views whites had about slavery and its role in American society. Douglass became a self-educated man as he grew up within the entanglementsRead MoreNarrative Of The Life Of Frederick Douglass, An American Slave1552 Words à |à 7 Pages04/23/2015 Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself Theme: False versus True Christianity In this theme, Fredrick Douglass contrasts the both forms of Christianity to show the underlying hypocrisy in slavery. The results show that slavery is not religious as it exposes the evils in human bondage. These ideals however can be distorted so as to fit in the society. Two forms of Christianity are presented in ââ¬Å"The Narrative of the Life of Fredrick Douglass and eachRead MoreThe Narrative Of The Life Of Frederick Douglass, An American Slave1093 Words à |à 5 Pagespossible difference.â⬠-Frederick Douglass. The Narrative of the Life of Frederick Douglass, An American Slave, by Frederick Douglass, shares the story of the struggles of an American slave during the eighteenth-century. Fredrick Douglass was born in Tuckahoe, Maryland in approximately 1818. While being raised by his grandmother, Betsey Bailey, he snuck around at night to meet his mother nearby, assuming that his slaveholder, Captain Anthony, was his father. From adolescence, Douglass knew he was differentRead MoreSlave And Citizen : The Life Of Frederick Douglass Essay923 Words à |à 4 PagesCarter Britton December 5, 2016 HIUS 221 ââ¬â 005 Dr. Jones ââ¬ËSlave and Citizen: The Life of Frederick Douglassââ¬â¢ In this book Fredrick Douglass finds shows himself growing up as a slave in Baltimore, Maryland. He eventually escapes from his master and becomes a run away slave as he flees to the north. Douglass however is most popularly known for his pressure on the supreme court to obtain equal rights for African American citizens. He made huge advances in civil rights for his fellowRead MoreEssay on The Life of Frederic Douglass1087 Words à |à 5 Pages1845, when the start of America was in effect, Fredrick Douglass wrote an autobiography called, Narrative of the Life of Frederick Douglass. Frederick Douglassââ¬â¢s was an abolitionist and his impact upon the antislavery movement in America remains his crowning achievement. Although he wasnt a leader of some violent rebellion, his literature and renowned public speaking helped solidify his accomplishments towards the abolition of slavery. Fredrick Douglass was so prominent in the 19th century that heRead MoreBeing A Slave Worthy Of Manh ood1149 Words à |à 5 PagesIn the narrative The Life of Frederick Douglass, it is clear that Douglas had a very strong option about the differences between men. He did not seem to have the common out look in the differences between free men and slave, but rather something deeper. He believed that a slave with out hope or drive for a better life was not a true man, but that a true man was someone who was able to respect himself and become someone worthy of respect from others. Throughout, the story of Fredrick Douglass thereRead MoreAnalysis Of A Slave Narrative By Frederick Douglass1646 Words à |à 7 PagesWithin a slave narrative, the identity of the writer greatly affects the perspective of the story and the message that the author wishes to convey. For a narrative of this nature, to send its meaning directly and efficiently it must be able to illustrate the individual struggle of the writer as well as create a clear line between what it means to be a slave and what it means to be free. These identities of the author not only conflict with the image of self but also help to illuminate the struggles
Sunday, December 8, 2019
Strategic Management Research and Academic Skills
Question: Discuss about the Strategic Management for Research and Academic Skills. Answer: Introduction The report depicts the importance of digital technologies and its usage in current generation. According to some commentators, the current learning generation thinks in completely different way from the predecessors. In order to identify the differences between the learning characteristics, many investigations are done. It has been found that tough the learners use various resources to learn from the digital technologies, but still the digital technology resources are limited from the learning perspectives. However it has been found that, there are no such technological differences (Goo, Huang Koo 2015). The purpose of the study is to analyze the extent to which the opportunities given by the digital immigrants are adapted by the higher educators or learners. It will allow people to earn professional higher degree or to learn for professional accomplishment. The outline of the study implies that, different features and impact of E-learning helps to perceive advantages and disadvantages at the same time. The outline of the system holds some other features such as its curriculum design, evaluation and embedding. The background of the system states that different labels are used by different commentators to demonstrate the studying approaches maintained by the students belonging from schools and colleges. At the end of the report it will illustrate the breadth of use, self efficacy, and experiences that are necessary to explain the way through which most of the people are becoming digital natives. Identification and analysis of the opportunities provided by the digital technologies Currently the usage of digital technologies among the students is increasing at a rapid rate than before. The more access of data from different resources, help the students to gain more appreciable and shared knowledge (David David 2016). The more as the students will get opportunities to gain knowledge it can be assumed that, it will provide better educational commitment to the students. Digital technologies also enable one learner to share or discuss the information or knowledge with other regardless of the geographical location of the other student. In order to make such digital discussion face to face interaction or physical presence of the learners are not at all necessary. However, from the academic perspectives, the importance and impact of digital technology in the higher education is still undergoing different research. According to Lai and Hong (2014) though the young generation is using the approach of digital technology at a wide range but still the amounts of the resources are limited. In order to complete the university studies though the young students are using wide range of resources and spending lots of time for searching but sill it does not mean that, they possess more knowledge than the older students, those who used to use traditional approaches of learning approaches. British population survey provided much evidence which will help to identify the usage of digital technologies by the current generation. The basic of the digital immigrants assumptions can be clearly mentioned by this approach but at the same time the structure of the brains of the learners and the cognitive processes cannot be explored by this system (Hsu, Hwang Chang 2013). It is very much necessary to use same kind of approach, which is expected by the students. It will help the students to learn easily from the discussion made by the teachers. Different aspects of digital natives are also determined. These are as follows: Aspects Impact Age Experiences Breath of use None of the external context is known to the young students who use digital technologies to gain knowledge from different resources Experience is one of the important things that will help one to gain much knowledge from different resources. It has been found that, the users who are familiar with the internet technologies from the young age but using the internet services from a long time, can also grown up their knowledge (Goo, Huang Koo 2015). This term is referred to those natives who are using the internet service regardless of the time, age, place and experiences. These three variables are completely dependent to one another. This particular report will illustrate the importance of these variables in terms of being a digital native. None of the literatures are capable to produce the exact definition of a digital native (David David 2016). It has been found that nowadays most of the people uses internet services to gain knowledge, multitasking. Large ranges of new technologies help one to achieve submerged ideas in different fields (Hsu, Hwang Chang 2013). . Apart from this, different methods are also identified that provide authenticated information on the internet usage and non use. The survey carried out by a face to face interaction between the users and the survey director (Wolfson et al. 2013). The processes served the directors are followed by many stages. The age group who took part in the survey is from fourteen and older than that. In the year of 2007, more than 2,351 respondents took part in this survey and among them the numbers of internet users are found to be around 1,579. From mathematical perspective the response rate was found to be around 77%. The survey had concerned many areas of digital application including the internet services and different information about the internet users and the internet usage. Currently, the internet services are using in different fields such as for electronic learning, electronic entertainment and electronic finance (Hwang et al. 2014). On the other the survey had also been covered the impact of internet services and its different attitudes in privacy practices and technologies. The report will help to make a distinction among the internet users only. People who use the service at a large range and those who uses the internet services rarely are the participants of the survey. Thus, it can be said that those who are not at all the internet users, cannot take part in the survey. Almost cent percent of the young generation uses the internet services but at the same time, many older people also get attracted after knowing the usefulness of the internet services (Entwistle Ramsden 2015). Though, the older generation is not as much familiar with the internet services like the young natives. The media richness in the households is the main reason behind the wide range of application of the interne services in the current generation. Electronic learning approach helps a learner to achieve wide range of knowledge from different resources and at the same time it will help to make interaction among many learners at a same platform. One learner can share his or her view to other and this will increase the level of knowledge of the learners (Rezaei Noornejad 2016). OxIS a known survey conducting agency conducted a survey questionnaires session where, the activities served by the users were revealed. Particularly with the help of this survey around twelve categories of internet use are identified. The constructions become possible due to the analysis of exploratory factors (Simonson et al. 2014). Particularly for digital native approach the application of the variables helps to increase the self efficacy of the users and at the same time, the training and learning approaches will also give many opportunities to the enhance the potential learning approach. Though, among all the twelve factors, three main factors such as fact checking, training and learning and current affairs and interest searching approaches are identified, that are directly related to learning and education. Comparison of the usage of digital immigrants After analyzing the entire process many major differences are identified between the traditional approach and the current electronic learning approaches (Entwistle Ramsden 2015). In previous days the students and teachers are bound to present physically in the classroom. In that situation the students and teachers can interact with each other face to face. If the students possess any query then they have to opportunity to solve their queries by directly asking questions to the teachers. On the other hand, in electronic learning approaches the students cannot directly interact with the teachers. However, in this case the students can interact, with the teachers and other students on a platform, with the help of electronic learning. Additionally, the students can interact with other students also on the online learning committee (Colomo-Palacios et al. 2014). However, there is a drawback of the system because at a time many students cannot interact on the platform. Conclusion From the overall discussion it can be concluded that, the online learning approach is helpful for the student and teachers at the same time. However certain draws back are also associated to the system. The report has identified and analyzed the entire context to which the digital technologies are provided to the digital natives on higher education. Though online learning approach is helpful but still due to lack of technologies the learning process lags behind. The supportive analysis system, showed the difference between the traditional and the current learning approaches. In addition to this, the report has also mentioned the comparison between the technologies used by the digital immigrants. Recommendations to some technologies that are required to enhance the learning approaches In order to resolve the issues that are associated to current digital learning approaches, certain recommendations are provided and these are as follows: Generic personalized framework: A generic personalized framework is needed to be adapted so that the issues oriented to single personalized techniques can be mitigated. It is a combined technique with hybrid recommenders. It also helps to mitigate the issues that might occur due to improper application of data modeling and data sourcing. Comtella D-system: It is needed to create an online community or discussion forum that, helps the students to keep on discussing on social, ethical, legal and other technology based solving approaches. References Chen, Y., Carroll, R.J., Hinz, E.R.M., Shah, A., Eyler, A.E., Denny, J.C. Xu, H., (2013). Applying active learning to high-throughput phenotyping algorithms for electronic health records data.Journal of the American Medical Informatics Association,20(e2), pp.e253-e259. Colomo-Palacios, R., Casado-Lumbreras, C., Soto-Acosta, P. Misra, S., (2014). Providing knowledge recommendations: an approach for informal electronic mentoring.Interactive Learning Environments,22(2), pp.221-240. David, F. David, F.R., (2016). Strategic Management: A Competitive Advantage Approach, Concepts Cases. Entwistle, N. Ramsden, P., (2015).Understanding Student Learning (Routledge Revivals). Routledge. Gandhi, M., Beasley, A., Vinas, E., Sangi-Haghpeykar, H., Ramin, S.M. Kilpatrick, C.C., (2016). Electronic LearningSpaced Education to Facilitate Resident Knowledge and Guide Program Didactics.Obstetrics Gynecology,128, pp.23S-26S. Goo, J., Huang, C.D. Koo, C., (2015). Learning for healthy outcomes: Exploration and exploitation with electronic medical records.Information Management,52(5), pp.550-562. Hsu, C.K., Hwang, G.J. Chang, C.K., (2013). A personalized recommendation-based mobile learning approach to improving the reading performance of EFL students.Computers Education,63, pp.327-336. Hwang, G.J., Kuo, F.R., Chen, N.S. Ho, H.J., (2014). Effects of an integrated concept mapping and web-based problem-solving approach on students' learning achievements, perceptions and cognitive loads.Computers Education,71, pp.77-86. Lai, Kwok-Wing, Kian-Sam Hong., 4 (2014). "Technology Use and Learning Characteristics ofStudents in Higher Education: Do Generational Differences Exist?" British Journal ofEducational Technology 46. 725-38. Web. Michalski, R.S. Carbonell, J.G. Mitchell, T.M. eds., (2013).Machine learning: An Hsu, C.K., Hwang, G.J. Chang, C.K., 2013. A personalized recommendation-based mobile learning approach to improving the reading performance of EFL students.Computers Education,63, pp.327-336. artificial intelligence approach. Springer Science Business Media. Rezaei, N. Noornejad, S., (2016). An assessment on preparedness of students of Hamadan University of Medical Sciences in terms of participation in electronic learning system.International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926,1(1), pp.1144-1151. Simonson, M., Smaldino, S., Albright, M. Zvacek, S., (2014).Teaching and learning at a distance. Information Age Pub. Wolfson, J., Bandyopadhyay, S., Elidrisi, M., Vazquez-Benitez, G., Musgrove, D., Adomavicius, G., Johnson, P. OConnor, P., (2013). A Naive Bayes machine learning approach to risk prediction using censored, time-to-event electronic health record data.
Sunday, December 1, 2019
The tale of two optical discs
The Blu-ray and HD DVD discs work on the same technology, that is, the blue laser diode technology. The HD-DVD simply entailed putting together two discs in order have a single double-layered disc, hence doubling the storage capacity. This technology was economical as it had backward compatibility with the original DVD, hence, it did not require an overhaul of the machinery used to create the original DVD discs.Advertising We will write a custom essay sample on The tale of two optical discs specifically for you for only $16.05 $11/page Learn More The Blu-Ray disc technology, on the other hand, was based on a complete redesign of the disc as it applied the blue laserââ¬â¢s ability to read minute spots on discs. Technological flaws and managerial strategies soon led to the discontinuation of the HD-DVD while the Blu-Ray disc has caught on. The first flaw associated with the HD-DVD was disc capacity, whereas the HD-DVD disc had a maximum capacity of 15GB per side, the Blu-Ray disc has a maximum capacity of 25GB per side, hence, the memory limitation was obviously a factor that led to the discontinuation of the HD-DVD. Secondly, The HD-DVD makers, Toshiba Company, failed to understand the application context of the consumers and movie studios- these users required higher capacity discs so that they could fit all media files movies onto one disc, rather than an alternative that was cheap but meant media files, especially videos, had to be separated on a number of discs. The third factor for the Blu-Ray dominance resulted from the requirement that HD-DVDs could be manufactured on old DVD manufacturing machinery, a factor which worked against them. The company this could provide a cheap alternative, however, they failed to recognize that the marketplace had considerably changed with improvements in communication tools, this meant that old technology was slowly being replaced by new ones. Adoption of new technologies was occurring at a tremendous pace and this meant that mass production of Blu-Ray discs could still drive down the production costs considerably to make them a cheaper alternative.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fourth, Sonyââ¬â¢s strategic collaborations and acquisitions ensured that its technology superseded that of Toshiba. The firmââ¬â¢s acquisition and establishment of entertainmentââ¬â¢s biggest names such as Columbia, Tri-Start, MGM Studios, Sony Pictures and Sony Television, ensured that Sony had a platform on which to apply or implement its Blu-Ray technology. The formation of the Blu-Ray Disc Association (BDA) is also another strategic management approach that Sony has successfully used to promote its technology. Sonyââ¬â¢s BDA members was well represented by an remarkable list of supporters such as Disney, Dell, HP, Hitachi, LG Electronics, Panasonic, Mitsubishi, Pioneer, Philips, Samsu ng, TDK, Thomson, Vivendi Universal and Electronic Arts. The long list of supporters ensured that Blu-Ray discs had a well-established promotion team to market it. The evidence of the success of Sony strategy began to show in the early 2007, for example, by late 2007, 154 Blu-ray titles were on the Australian market alone, compared to 47 titles in HD-DVD. As HD-DVD sales plummeted, consumers stopped buying them, fearing that this format would not be supported in future DVD players. To promote their product further, Sony lowered the cost of Blu-ray players such as the PS3 console, and later as bundled ââ¬Å"freebieâ⬠with the purchase of Sonyââ¬â¢s television products. The final strategy used that led to the ousting of the HD-DVD discs out of the market was the embedding of emerging and disruptive technologies into current technologies. Sonyââ¬â¢s decision to embed the Blu-Ray technology into the Playstation 3 console was momentous towards the adoption of the technology b y the mainstream population. As the trend of media integration with gaming consoles emerged, the line between gaming and home entertainment thinned and it only became logical that Sony embed the Blu-Ray technology in the PS3 console. In fact, Sonyââ¬â¢s first Blu-ray player was offered to consumers via the PS3 console, a very popular gaming device.Advertising We will write a custom essay sample on The tale of two optical discs specifically for you for only $16.05 $11/page Learn More Embedding the Blu-Ray technology onto the PS3 gaming console also benefitted Sony indirectly: the move gave game developers a chance to create more interactive games with richer contents such as high definition audio and movie clips. As games improved on all fronts, the adoption of Blu-Ray discs continued among game enthusiasts. Toshiba, on the other hand did not have such an opportunity since it did not produce any gaming equipment. Although Toshiba and Microsoft had par tnered to embed the HD-DVD onto X-Box. The plan failed since consumers did not consider it a perfect application platform since it was presented as a separate piece of hardware separate from the X-Box. besides, the sales of the HD-DVD add-on for x-Box only had a low sales figure of 3,000 units in 2007 compared to 84,000 units of Blu-Ray embedded PS3ââ¬â¢s, once again it demonstrated that most x-Box users did not see the value of the HD-DVD. This is a major reason for the downfall of Toshibaââ¬â¢s HD-DVD technology and the dominance of Sonyââ¬â¢s Blu-Ray discs. The battle between the two technologies eventually ended in February 2008 when Toshiba announced that it would halt the production of the discs. This essay on The tale of two optical discs was written and submitted by user Tenebrous to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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