Tuesday, August 25, 2020
Should Hate Speech and Hate Sites Be Banned from the Internet Free Essays
Should despise discourse and loathe destinations be restricted from the Internet? | 1. Presentation Internet can be named as one of the most progressive innovations of the 21st century. Be that as it may, much the same as some other thing on the planet, it has its positive focuses and a clouded side too. We will compose a custom exposition test on Should Hate Speech and Hate Sites Be Banned from the Internet? or on the other hand any comparable subject just for you Request Now A few clients have utilized this creation while others use it in a hurtful way. One of the most well known and advantageous method of exploring these days, is to locate the significant data on the web. Be that as it may, because of the everlasting pitilessness on the planet, some data on the web can end up being destructive for the separate individual. It may be some substance that gives unseemly data or attempt to impact its watchers to go on an inappropriate way. 2. Outline A site that advances or uses detest discourse against race, network, sex, individual, religion, nationality and so on is known as a loathe site. The individuals who are liable for putting these things on the web; take use text as well as designs, sounds and movements are additionally used to impact their perusers more. It may be utilized to persuade individuals to join a specific gathering of individuals who neutralize a few ideas or individuals, for e. . ; StormFront. organization has a despise site against Martin Luther King, Jr who was an American extremist and a pioneer. More House College (2008) states that he is popular for his commitments in the African-American common right developments. In the previously mentioned site, content loaded with loathe is expounded on the lobbyist and guarantee that there is a not insignificant rundown of wrong activities d one by him. The site terms him ââ¬Å"modern day plastic Godâ⬠. Such culpable substance about the man is conceivable because of the much proposed idea of ââ¬Å"freedom of speechâ⬠. This idea centers around the opportunity of composing or saying whatever an individual feels is right. This verbal opportunity additionally gives the essayist the right to speak freely without being responsible for doing it. In any case, what these individuals neglect to comprehend is that with the right to speak freely of discourse comes gereat duty also. They have an obligation to just pass on the message which would not affront anybody or damage anybody throughout everyday life. 3. Approaches to Inhibit Hate Sites There are around 4 billion website pages on the web in this way it is extremely hard to guarantee that no despise content is pated on them. There are various manners by which this issue is taken care of by various nations. For e. g. Media Awareness Network (2009) states that as per the Canadian Human Rights Act Section 13, any content conveyed by any media transmission implies (counting web) that may advance disdain towards an individual or any of the accompanying things is restricted; 1Race 2Nationality 3Religion 4Gender and so forth Akdeniz et al (2008) expressed that the Turkish governments are touchy about the detest content with respect to their state and authorities. They likewise make a move against the detest destinations advancing prejudice and psychological warfare. Though United Kingdom have a casual demeanor towards supremacist content yet are extremely alert about any despise content with respect to their eminence. 4. Impacts of Hate Sites on the Society 4. 1Effect on Children of the cutting edge age are additionally educated and investigate the web simply like grown-up. Accordingly they are obligated to presentation to abhor destinations as much as we seem to be. Childrenââ¬â¢s minds resemble clear papers and structure view of things without any problem. They will in general produce results of things more than grown-ups. On the off chance that they are presented to such substance, a level of hostility and antagonism is instigated in their character. This pessimism prompts a negative and miserable demeanor about everything in life which frustrates in their accomplishments. The hostility in their characters prompts causing them to carry out violations when they grow up; in this manner making the general public risky and useless. Consequently despise destinations ought to be disallowed to guarantee that our childhood form into fruitful and positive people. 4. 2Communal Groups It is a typical practice for individuals to shape little gatherings and networks based on their comparable thoughts and ideas. The issue emerges when they begin being vocal about their thoughts in a forceful way. Such a model is of the Knights Party (2010): The Ku Klux Klan association in the United States; it is one of the greatest abhor bunch associations in the nation. Their point is to shield the rights and interests of the white American, may it be through brutal or forceful methods. Their site is recorded to have content loaded with loathe against the African-Americans, Jews and different minorities. They attempt to impact individuals to go along with them in their points and furthermore utilize this medium to advance their forceful assemblies. Such wrong locales ought to be restricted from the web. Fig. 1: KKK during their meeting 4. 3Terrorist Organizations Nowadays, psychological militant associations additionally have destinations. They pass on their destinations to others and transparently state detest content for their foes. This may impact the blameless individuals in the general public and impact them to join these associations in this manner expanding fear mongering in the general public. They may state off base realities about their adversaries just with the goal that the individuals get impacted by the data and join their gatherings. 5. Locales Chosen for Analysis The destinations that were dissected for the loathe discourse are as per the following; http://www. kkk. com/â⬠The official site of ââ¬Å"The Ku Klux Klanâ⬠principle site; promotes despise content against the minorities of the general public and cases to shield their White matchless quality at each cost. http://www. martinlutherking. organization/â⬠Content loaded with despise against Martin Luther King, Jr 6. End After a far reaching investigation of the theme being talked about, it very well may be inferred that abhor locales on the web are obligated to make hurt humankind and the harmony and congruity of our social orders. Subsequently fitting laws and guidelines ought to be actualized to close down the locales which ex0pose individuals to such improper substance. It is likewise the duty of the residents of the general public to report such loathe destinations to the concerned specialists with the goal that we can seek after a protected future on the web for our childhood. References StormFront. organization, Matin Luther â⬠A True Historical Examination, [Online] Available at: http://www. artinlutherking. organization/More House College. (2008). Martin Luther King Jr Collection, [Online] Available at:http://www. auctr. edu/mlkcollection/Media Awareness Network. (2009). Online Hate and Free Speech, [Online] Available at: http://www. media-mindfulness. ca/english/issues/online_hate/hate_a nd_free_speech. cfm, Akdeniz. Y, Altiparmak. K. (2008). Web: Restricted Access: A Critical Assessment of Internet Content Regulation and Censorship in Turkey, [Online] Available at: http://www. digital rights. organization The Knights Party, (2010), [Online] Available at: http://www. kkk. com/ Step by step instructions to refer to Should Hate Speech and Hate Sites Be Banned from the Internet?, Papers
Saturday, August 22, 2020
Almorzar Conjugation in Spanish, Translation, Examples
Conjugation in Spanish, Translation, Examples In contrast to English, in Spanish we have a solitary action word that way to have lunch or to eat the action word . When conjugatingâ , recall that it is a stem-changingâ -arâ verb. This implies when you conjugate it, now and then there is an adjustment in the stem of the action word (and not simply in the consummation). For this situation, theâ oâ inâ â changes toâ ueâ in a few conjugations. For example,à Ella siempre almuerza pastaà (She consistently eatsâ pasta for lunch). The tables underneath contain the conjugations forâ â in the demonstrative state of mind (present, past and future), subjunctive temperament (present and past) just as the basic mind-set and other action word structures, for example, the present and past participles. Present Indicative In the current characteristic tense, there is a stem change, o to ue, in the entirety of the conjugations exceptâ nosotrosâ andâ vosotros.â Yo almuerzo I have lunch Yo almuerzo a medioda. T almuerzas You have lunch T almuerzas en el trabajo. Usted/l/ella almuerza You/he/she has lunch Ella almuerza en la escuela. Nosotros almorzamos We have lunch Nosotros almorzamos con nuestros amigos. Vosotros almorzis You have lunch Vosotros almorzis temprano. Ustedes/ellos/ellas almuerzan You/they have lunch Ellos almuerzan una ensalada. Preteriteà Indicative Recollect that there are two types of the past tense in Spanish. The past time tense is regularly used to discuss prompt occasions or occasions that have a characterized finishing off with the past. There are no stem changes in the preterite demonstrative conjugations. Yo almorc I had lunch Yo almorc a medioda. T almorzaste You had lunch T almorzaste en el trabajo. Usted/l/ella almorz You/he/she had lunch Ella almorz en la escuela. Nosotros almorzamos We had lunch Nosotros almorzamos con nuestros amigos. Vosotros almorzasteis You had lunch Vosotros almorzasteis temprano. Ustedes/ellos/ellas on You/they had lunch Ellos on una ensalada. Imperfectà Indicative The flawed tense is regularly used to discuss progressing occasions before, and can be meant English as was having lunch or used to have lunch. There are no stem changes in the flawed demonstrative conjugations either.â Yo almorzaba I used to have lunch Yo almorzaba a medioda. T almorzabas You used to have lunch T almorzabas en el trabajo. Usted/l/ella almorzaba You/he/she used to have lunch Ella almorzaba en la escuela. Nosotros almorzbamos We used to have lunch Nosotros almorzbamos con nuestros amigos. Vosotros almorzabais You used to have lunch Vosotros almorzabais temprano. Ustedes/ellos/ellas almorzaban You/they used to have lunch Ellos almorzaban una ensalada. Futureà Indicative To shape the future tense, we utilize the infinitive of the verb,â ,â drop the - ar, and include the future tense endings (à ©, s, n, emos, à ©is, n). There are no stem changes later on tense. Yo I will have lunch Yo a medioda. T s You will have lunch T s en el trabajo. Usted/l/ella n You/he/she will have lunch Ella en la escuela. Nosotros emos We will have lunch Nosotros emos con nuestros amigos. Vosotros is You will have lunch Vosotros is temprano. Ustedes/ellos/ellas n You/they will have lunch Ellos n una ensalada. Periphrastic Futureà Indicative Yo voy a I will have lunch Yo voy an a medioda. T vas a You will have lunch T vas an en el trabajo. Usted/l/ella va a You/he/she will have lunch Ella va an en la escuela. Nosotros vamos a We will have lunch Nosotros vamos a con nuestros amigos. Vosotros vais a You will have lunch Vosotros vais a temprano. Ustedes/ellos/ellas van a You/they will have lunch Ellos van an una ensalada. Conditionalà Indicative The restrictive is shaped comparably to the future tense, since we start with the infinitive formâ . Be that as it may, the restrictive endings are à a, à as, à a, à amos, à ais, and à an. Yo a I would have lunch Yo an a medioda. T as You would have lunch T as en el trabajo. Usted/l/ella a You/he/she would have lunch Ella an en la escuela. Nosotros amos We would have lunch Nosotros amos con nuestros amigos. Vosotros ais You would have lunch Vosotros ais temprano. Ustedes/ellos/ellas an You/they would have lunch Ellos an una ensalada. Present Progressive/Gerund Form The dynamic tenses in Spanish are shaped utilizing the verbâ estarâ followed by the current participle, which is likewise the ing word. For - ar action words, drop the - ar and include the endingâ -ando.â Present Progressive of à est almorzandoâ She is eating lunchâ Ella est almorzando en el restaurante.â Past Participle The past participle in Spanish is utilized to shape compound action word tenses. For - ar action words, the past participle is shaped by dropping the - ar and including the endingâ ando. Present Perfect ofâ â ha almorzadoâ She has eaten lunchâ Ella ha almorzado en el restaurante.â â Present Subjunctive Like the current demonstrative tense, the current subjunctive tense has the stem changeâ o to ue in all theâ conjugations aside from nosotros and vosotros. Que yo almuerce That I have lunch Esteban desea que yo almuerce a medioda. Que t almuerces That you have lunch Marta desea que t almuerces en el trabajo. Que usted/l/ella almuerce That you/he/she have lunch Carlos desea que ella almuerce en la escuela. Que nosotros almorcemos That we have lunch Flavia desea que nosotros almorcemos con nuestros amigos. Que vosotros almorcis That you have lunch Felipe desea que vosotros almorcis temprano. Que ustedes/ellos/ellas almuercen That you/they have lunch Laura desea que ellos almuercen una ensalada. Imperfectà Subjunctive The base for conjugating the flawed subjunctive is the third individual plural type of the action word in the preterite demonstrative (on). Since there is no stem change in the preterite structure, at that point the flawed subjunctive has no stem change. There are two unique arrangements of endings for conjugating the flawed subjunctive, which you can find in the tables below.â Alternative 1 Que yo a That I had lunch Esteban deseaba que yo an a medioda. Que t as That you had lunch Marta deseaba que t as en el trabajo. Que usted/l/ella a That you/he/she had lunch Carlos deseaba que ella an en la escuela. Que nosotros almorzramos That we had lunch Flavia deseaba que nosotros almorzramos con nuestros amigos. Que vosotros ais That you had lunch Felipe deseaba que vosotros ais temprano. Que ustedes/ellos/ellas an That you/they had lunch Laura deseaba que ellos an una ensalada. Alternative 2 Que yo almorzase That I had lunch Esteban deseaba que yo almorzase a medioda. Que t almorzases That you had lunch Marta deseaba que t almorzases en el trabajo. Que usted/l/ella almorzase That you/he/she had lunch Carlos deseaba que ella almorzase en la escuela. Que nosotros almorzsemos That we had lunch Flavia deseaba que nosotros almorzsemos con nuestros amigos. Que vosotros almorzaseis That you had lunch Felipe deseaba que vosotros almorzaseis temprano. Que ustedes/ellos/ellas almorzasen That you/they had lunch Laura deseaba que ellos almorzasen una ensalada. Imperativeâ The basic state of mind is utilized to provide direct orders. Hence, there are no basic structures for yo, à ©l/ellaâ or ellos/ellas.à Also, note that the positive and negative orders are distinctive for the tã º and vosotrosâ forms. Positive Commands T almuerza Have lunch! Almuerza a medioda! Usted almuerce Have lunch! Almuerce en el trabajo! Nosotros almorcemos Lets have lunch! Almorcemos en la escuela! Vosotros almorzad Have lunch! Almorzad temprano! Ustedes almuercen Have lunch! Almuercen una ensalada! Negative Commands T no almuerces Dont have lunch! No almuerces a medioda! Usted no almuerce Dont have lunch! No almuerce en el trabajo! Nosotros no almorcemos Lets not have lunch! No almorcemos en la escuela! Vosotros no almorcis Dont have lunch! No almorcis temprano! Ustedes no almuercen Dont have lunch! No almuercen una ensalada!
Monday, August 10, 2020
How to Identify and Analyze Keywords Your Competitors Are Using
How to Identify and Analyze Keywords Your Competitors Are Using A keyword is normally a word or phrase that highlights a topic or passage of significance within your web content. Searchers use different words or strings of words to collect more information from the internet on the topics of their interest. Keywords basically represent the web content and the way people search for that content. The main purpose of keywords is to increase the value of your content both for Google Search Spiders and people.You should add keywords naturally in all the content you write, whether it is the body of a new post or meta description, because they represent the theme of your page. A reader will find it easy to consume the naturally inserted keywords just like the rest of your content. On the other hand, you will turn off your reader if the keywords you use are irritating sales pitches or cause the reader to stumble over the rest of the content. © Shutterstock.com | Robert KneschkeIn this article, we explore 1) what keywords are not about, 2) why you should spy on your competitorsâ keywords, 3) effective techniques for researching and analyzing keywords your competitors are using, 4) important tools for spying on your competitorsâ keywords, and 5) conclusion.WHAT KEYWORDS ARE NOT ABOUTOne of the biggest mistakes content writers or optimizers make is that they try to mislead or trick both Google Spiders and people with the help of keywords. This means repeating the keywords in your content in an unnatural manner (keyword stuffing), using keywords that donât describe what your content is about or deploying any other black hat technique. Google is very serious about websites that use these techniques and can penalize you if you do not comply with their policies regarding the proper use of keywords.WHY SPY ON YOUR COMPETITORSâ KEYWORDS?Spying on your competitorsâ keywords offers you more insights into industry trends in addition to generating more keyword ideas for yourself. It is always better to know who your main competitors are and what they are doing as it will help you get one step ahead of the competition.In the following lines, I shall explain some benefits of proper keyword research as well as some important tools and techniques to effectively spy on your competitorsâ keywords.Benefits of Proper Keyword ResearchProper keyword research is necessary to propel your online business to new heights of success. Following are some of the benefits of using the right keywords in your content.Higher Search Engine Rankings: If you are looking to optimize your website for search engines, you have to identify proper and powerful keywords. It is essential for you to use the right keywords in all types of web content, whether it is a press release, a new link building campaign or content for your siteâs homepage, if you want to improve your search rankings. Ranking on the first page of Google means that you will get hundreds of times more traffic and revenue.Increased Conversion Rate: The biggest advantage of using relevant keywords in relevant content is that they will bring actual customers to your website. You can easily achieve higher conversion rate if the content you provide is useful and meaningful to your visitors. As a matter of fact, using optimized keywords and relevant content dramatically enhances your chances of increasing net profits compared to other methods such as broadcast emailing.Engaged Audience: To engage your audience, you need to produce relevant content. One way to do so is to identify keywords that can drive traffic to your website. Keyword analysis is also important for finding out the topics that are popular among your audience. This will help you to write engaging content around those topics and keep your audience engaged. In fact, your visitors will keep coming back if your content can answer all their questions.Broader Targeted Audience: Target ed traffic is the first requirement for building your online customer base and increasing your profits in the process. It is fairly easy to get information about keywords which can help you reach a broader targeted audience alongside their level of competition and search volume. You need to remember that keyword research is necessary if you want to discover new business avenues.Better Insights into Marketing Trends: Keyword analysis also enables you to get better insights into marketing trends and consumer behavior. It will help you find out what is popular in the market and what you need to do to stay relevant. Keyword research will also reveal the methods your rivals use to rank high in search engines against your targeted keywords.Increased Online Visibility: Keyword research and analysis will help you achieve higher search rankings and in turn, increased online visibility. As mentioned above, you can drive considerably more traffic to your website and increase your profits if yo u manage to rank on the first page of Google. This enables you to generate more sales simply because your website is visible to more people.Cheap Organic Marketing: The best thing about keyword research is that it does not cost you a dime on most occasions. Compared to pay per click (PPC) and other types of advertisements on Google, organic search engine optimization is not only cheaper but it also helps you to get long-term and sustainable search results.EFFECTIVE TECHNIQUES FOR RESEARCHING AND ANALYZING KEYWORDS YOUR COMPETITORS ARE USINGFollowing are some of the best techniques to take a look at your competitors and what they are ranking for.Identify Your CompetitorsFirst and foremost, you have to identify your main competitors and analyze what keywords they are ranking against. This will also help you see the strategies they have put in place for search engine optimization and what their main areas of focus are in terms of paid and organic search results. It is always important to know your competitors in a fast-paced competitive environment, otherwise your chances of success are very remote.Identify Your Own KeywordsAfter identifying your competitors and keywords they are using, it is imperative for you to identify and select the keywords that have the potential to drive traffic to your website and generate more sales. My advice to you is always start with less competitive keywords because they are easy to rank for. In this regard, there are many tools you can use to identify keywords for your business, such as Google AdWords and SEMRush.Determine How Authoritative Your Competitors AreYou would normally have two to three major competitors on your radar. However, you also happen to compete with many other websites about which you have no idea. Therefore, you must identify all the websites you are competing with and determine how authoritative they are. You may not surpass large and well-established websites in Google search results against more competitive keywords in the beginning, making it necessary for you to focus your efforts on less competitive ones.Track Competitorsâ Indexed PagesYou need to get as much information as possible about your competitorsâ indexed pages and how powerful they are. This way you will be able to learn what type of content they produce on their pages, what methods they use to get so much public attention and how authoritative their website really is.Set up Google AlertsSetting up Google Alerts is one of the best methods to not only spy on your rivalsâ keywords, but their backlinks as well. Instead of brand mentions, Google Alerts helps you track your competitorsâ keywords in addition to discovering countless other keywords and phrases that may be relevant to your business. You can also measure the performance of different websites using this exceptional tool and base your future SEO campaign on these results.Check Their BacklinksBacklinks are the lifeline of any SEO campaign. You can never rank on the first page of Google unless your website has a huge number of quality backlinks. It is important for you to know where your competitors get all those backlinks from because it will help you adopt and generate new ideas for your backlink strategy. It is not very difficult to check your competitorsâ backlinks either. You simply have to go through their popular posts, and you will come across many high quality and related backlinks.Spy on Their SEO and PPC CampaignsIt is of high importance for you to closely monitor all the websites of your rivals that are getting maximum traffic from Google organic search results. These are also the websites with a number of high-quality backlinks, making them extremely important for their ranking. As far as paid traffic is concerned, you have to have maximum information about the keywords they are paying for and what they are doing. I normally use tools like Ispionage to measure how effective a certain keyword is against the cost per click.W hat Is Their Unique Selling Proposition?To survive in todayâs extremely competitive online marketplace, you have to have your Unique Selling Proposition (USP). In this regard, you can develop a unique voice for your brand and strong online presence by having a good idea about your competitorsâ USP. You have to keep in mind that your visitors may start comparing you with your competitors if you donât have your own USP, and in some cases they may also start saying that you are even worse.Compare Your Website with Your RivalsOne of the best methods to compete with your competitors is to compare your website and SEO strategy, including all the potential keywords you want to deploy, with your competitors. This will help you a great deal in selecting the most important keywords and prioritizing them in terms of high demand and low traffic difficulty. There are many other factors you can take into account when choosing keywords, such as relevance, current rankings, page results chara cteristics, content optimization and domain authority.Always Target Weak CompetitorsAs mentioned above, you compete with a lot of competitors at a time. Therefore, it is always wise to target weaker competitors to begin with. In order to accomplish this task successfully, you have to thoroughly analyze their online marketing strategy and identify their strengths and shortcomings, and then exploit those weaknesses as much as possible. Remember, it is extremely difficult to deprive big fish of their share right from the start. You have to be patient and take one step at a time.Constantly Revise Your StrategyNew competitors enter the market, and old ones disappear on a daily basis. It is imperative for you to constantly revise your list of competitors so that you can discover new competitive keywords and apply them successfully to drive extra traffic to your website. There is no need to reinvent the wheel. You just need to optimize the keywords the way your competitors are optimizing t hem in addition to producing relevant, creative content.IMPORTANT TOOLS FOR SPYING ON COMPETITORSâ KEYWORDSThere are many extremely helpful tools available in the market that can help you research your competitorsâ keywords effectively. In fact, it is better to use the above mentioned techniques in combination with these tools for getting optimal results.Googleâs AdWords Keyword Tool: Google Keyword Planner or Google Adwords is the best tool to spy on your competitorsâ keywords. Although, you have to create an account to access this tool, it is totally free to use. In my opinion, it is a fantastic tool for getting some important stats like keyword difficulty level, average monthly search volume, the average cost per click and much more. Unlike some other tools on the list, this tool focuses more on your website rather than specifically focusing on competitorsâ analysis.Open Site Explorer: This tool has to be outstandingly simple because it is from Moz. It is perfect for an alyzing the techniques and methods your competitors are deploying to build backlinks. One of the most popular tools with a good reputation in the market nowadays, Open Site Explorer provides you with complete information about the anchor texts they are using as well as the page rank and domain authority of the websites they are receiving backlinks from.SEMRush: I strongly recommend using SEMRush because it is a great tool when it comes to collecting competitorsâ data. This very tool provides you with detailed information about all types of keywords other business have deployed in addition to their search ranking and average monthly traffic. The tool is completely free to use and provides all the necessary information in an easy to understand graphic format.Alexa: Alexa is the tool that needs no recognition. Today, it is one of the most advanced and reliable keyword analysis tools, but it has been around for years now. This tool is a must if you are looking to spy on your competito rsâ keywords, especially if you are competing at the global stage. It offers detailed information about their link building efforts, keywords, and traffic, etc.Keyword Spy: As the name suggests, Keyword Spy is a brilliant tool to literally spy on your competitorsâ keywords. One of the best features of Keyword Spy is Domain Spy Tool. If you want to know the total budget your competitors have specified for PPC, you must make use of this tool. Similarly, it will also help you find out the keywords they are spending the most money on and who their major competitors are.Google Trends: This particular tool is extremely popular among online marketers and other professionals because it is free and does not require any login or sign up. It allows you to observe both short and long term trends in addition to comparing the performance of different keywords. Similarly, the tool also offers weekly updates on your priority keywords.KW Finder: Keyword finder is a relatively new tool but it has become one of my favorites. It receives monthly data both from Google Trends and Google AdWords. You can competitively analyze Top Ten search results for the last month against any keyword in addition to finding out how difficult a certain keyword is to rank against.Majestic SEO: Majestic SEO is not a free tool but one I strongly recommend, especially for competitorsâ keyword research. There is a free feature called Backlink History Tool, which allows you to observe patterns in link building. You can find out when your competitors focus most on organic SEO by choosing different settings to monitor the influx of keywords at a certain time of the year.CONCLUSIONRemember that you will never be able to claim absolute victory over your competitors in the battle of keyword search and search engine rankings. However, you can remain competitive, relevant and, most importantly, profitable by applying these tips. The world of the online marketplace is constantly expanding and evolving, and if you are unable to adapt and innovate, you will never be successful and same is true with online marketing, especially search engine optimization.Finally, my advice to all of you is never rest on your laurels. You should keep abreast of the latest developments and trends in your particular niche. Always look for new keyword ideas and never stop spying on your competitors, both strong and weak. In this way, you will be able to rank higher on Google and achieve your goals in both the short and long run.
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